Luka Prišunjak

Luka played a significant role in MyTurn's development from the very beginning. Through mentorship, he helped us improve our business model and focus on what mattered most — building an app users actually want to use. Together we developed customer interviews, tested and validated key hypotheses, and his advice helped us build a product that is now used in over 80 countries worldwide.

At NTP Niš we've worked with Luka across multiple programs for startups and informal teams. He's truly unmatched when it comes to Customer Discovery, combining methodology, experience and hands-on work with teams in a way that's hard to find. He's direct when needed, but keeps things relaxed and motivating — and almost every time he comes to Niš, he already has 'old acquaintances' among the startups to grab coffee with. Luka is one of those experts we're always glad to bring back into our programs, and even happier to recommend further.

Luka has been with us since the very beginning, he helped us with the first text for our website, our first sales presentation, and the important decisions that come with growing a startup. What I appreciate most about him is how quickly he gets to the core of a problem and always gives honest, pragmatic advice. He's not someone who just tells you what you want to hear, he genuinely engages, asks the right questions, and helps you reach the important conclusions yourself.

I recommend him to any startup that needs a smart, reliable advisor who genuinely wants to help.

I first noticed Luka at one of his lectures, long before he became our mentor — and I remember thinking, this is someone I'd like to work with one day. When I first reached out, I only wanted an outside opinion on where we stood as a startup. I got a lot more than that. Luka quickly became someone who follows every step we take, and over time, a friend. The Smart Start program ended long ago, but he's still here — sharing advice, connecting us with other mentors, and talking about us wherever he thinks it can open a door. I've had different mentors, but Luka is the only one who looks at the person behind the startup, not just the startup itself. He knows the two can't be separated, so he never pushes you past what's realistic. Honestly, at this early stage we're in, I don't know what more I could ask for.

Working with Luka in the early stages, when we barely knew how to structure anything, left a real mark on both our business and the way we think. What stood out most was his reliability — every deadline met, every commitment kept, which in the startup world is worth more than almost anything else. We even had a pause in our collaboration while I worked on implementing everything we'd planned, and when we picked it back up, nothing was lost — every document and plan was exactly where we left it, organized and ready, as if no time had passed at all. For someone who values professionalism, dedication and genuine humanity, Luka is a combination that's rare to find.