Luka Prišunjak

Luka’s specialty is the moment before the money is spent — and what happens right after it, too. Across more than fifty validation projects, he has built a practice that runs from the first customer interview to post-launch metrics.

What Luka does:

• Runs structured customer interviews and validation experiments to test problem-solution fit before development starts
• Builds Lean Canvas, pricing, and go-to-market models grounded in real customer conversations, not assumptions
• Guides teams through launch prep, first deployment, and early customer acquisition
• Tracks post-launch usage data to catch the gap between what customers say and what they actually do
• Designs and facilitates startup and accelerator programs: curriculum, mentoring systems, evaluation criteria
• Runs corporate innovation challenges and trains internal teams to keep them running long after he’s gone
• Evaluates and scores startup applications and portfolios for accelerators, funds, and corporate programs

He doesn’t stop at “will they buy it.” On Blistavi Umovi, he tracked real usage data before, during and after launch, not survey answers. That reshaped both the target audience and the feature set. The next iteration ran with 3x longer usage. On hardware launches like Mosquitch, he defined placement strategy and the must-have content for first deployment, then used that rollout as proof to close three more locations.

Since 2016 he has been an Ecosystem Facilitator with Swisscontact on the Swiss SECO Entrepreneurship Programme, strengthening startup support organizations across six countries: designing accelerator programs, building mentoring systems, evaluating what works, and educating investors. At ICT Hub he spent four years as a Business Designer, helping corporations define innovation hypotheses, build innovation funnels, and validate ideas before committing serious resources.

He mentors founders through the Innovation Fund of Serbia’s Smart Start program, guiding startups from problem validation through launch prep and into their first market data. His startup instincts come from the inside: he was one of the first employees at FishingBooker, the Belgrade-built platform that became the world’s largest fishing-charter marketplace, where he led customer experience through years of exponential growth.

At Zavisi, Luka leads validation and customer discovery through launch: identifying the right first customers, testing problem-solution fit, getting products to their first paying users, then tracking what those users actually do once they’re live, not just what they said they’d do.