Bojan Popić

Bojan is one of the few consultants I trust in front of a client we cannot afford to lose. Mostly because he knows how to position himself, and us, as partners and not vendors who came to do a job. When I hand him a client I don't think about it again. No supervision, no reminders, no managing. He also finds the opportunities for further engagement himself. For a company that lives on partnerships, that matters.

Product decisions are my own line of work, so I don't say this lightly: Bojan is one of the best product minds I've worked with. He takes the whole business into account, the product, the sales, the people and the relationships between them, and he draws conclusions that turn out to be right more often than anyone has a right to expect. We worked together on many projects during my years running Forga, mostly on the product side, and his instinct for what was worth building, and what wasn't, held up every time.

I came to Bojan with four venture ideas and an estimate of several hundred thousand euros to build. He helped me put all of it into one plan: which venture to build first, why, and how it becomes the foundation for the others. A few months later we are building it, for a fraction of that estimate, and it is tangible and moving quickly. He is helping run that process as well. He understands how digital products are made and he understands the business side. That combination is rare. If you have capital and an idea, talk to him before you build. It will save you time, money and headaches.

Bojan told us what to stop doing and what to do more of. Including the uncomfortable part, which is that fixing sales sometimes means fixing the product and the company, not just the sales process. The real change is confidence. When we decide something with Bojan there is a logic behind it that I can explain, not a hunch I have to defend, so I've stopped second-guessing myself and my team. When something isn't clear he helps us think it through, about our market, our customers, what they actually need. Nothing he brought us was copy-paste. He writes the playbook in your key.

Bojan started with us doing one hour a day of support. Four years later I handed him almost everything I was responsible for and left the company in his hands, while I went chasing what was next. That is how far he'd come, and how much I trusted him. Nothing I threw at him stayed unsolved. He made mistakes, learned from them, kept walking. He never stops. Fifteen years and a few worlds later, after Meta, Cloudflare and OP Labs, and now building my own thing, I'd still start something with him tomorrow.

In just three months Bojan rebuilt how we sell Whisperly. He made us look at our own product the way our customers do, and that changed everything else: pricing, how we approach people, how we talk to them. The biggest difference is that we are not guessing anymore. We have a plan, we stick to it, and we know how to adjust it when something isn't working.

Bojan and I have crossed paths more times than I can count, and I can't remember a single conversation where I didn't walk away understanding something better. Usually about how corporations actually think, and how to sell to them without losing your mind. If I ever had to hand my company to someone and disappear for a year, it's him. Easy call.

We invite practitioners, not theorists, to author Uxcel courses. When we decided to venture beyond design and product into pure business topics, Bojan was the right choice. He turned two decades of go-to-market work into our first GTM course, easy to follow and genuinely actionable. Frameworks founders can execute, not just admire.

When we envisioned our corporate-startup partnership programme, there were only two people we trusted enough to lead it. Bojan was one of them, and we were lucky he said yes. What began as 'come help us' turned into him running the programme for more than three years, doing everything we agreed on and then some. We learned how startups really think and work directly from him. He has this gift of taking broad, complicated things and making them simple enough for everyone in the room, and with him we understood the startups in our programme at a depth our usual processes would never reach, in a fraction of the time. Through all of it he navigated a large corporation without ever becoming corporate about it.

What made working with Bojan truly exceptional was the way he approached the partnership itself. Our collaboration was always open, transparent and incredibly easy — communication was straightforward, expectations were clear, and we could always rely on a constructive and understanding approach, even when things were challenging. We rarely spent time going back and forth; we were able to align quickly, make decisions and move forward. Most importantly, the progress was always visible and measurable. Every discussion led to action, every action to a tangible result, and we could clearly see the impact of the work we were doing together.

Beyond his expertise and professionalism, Bojan brought a genuine sense of partnership to the relationship. He was never just an external consultant working alongside us; he felt like a trusted member of the team who was equally invested in finding the right solution and making things happen. That combination of expertise, pragmatism, openness and commitment made the collaboration not only highly effective, but genuinely enjoyable.